---
title: Best AI Receptionist for Med Spas (2026 Comparison)
description: "Compare AI receptionists for med spas: booking during the call, Zenoti, Boulevard and Vagaro support, HIPAA and BAA, and pricing, from each vendor's own site."
image: https://www.blog.callura.io/hubfs/best-ai-receptionist-med-spas-featured.png
---

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![2026 comparison of AI receptionists for med spas: booking consults during the call, BAA, pricing answers and booking system support](https://www.blog.callura.io/hs-fs/hubfs/best-ai-receptionist-med-spas-featured.png?width=1200&height=628&name=best-ai-receptionist-med-spas-featured.png)

AI Voice Agents

# Best AI Receptionist for Med Spas (2026 Comparison)

![Callura](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Callura

October 5, 2026

Most “best AI receptionist for med spas” lists are written by a vendor that ranks itself first. This one is written by a vendor too: we make Callura. So instead of a ranking, here is a side-by-side comparison built from what each company says on its own website, using the questions that matter most to a med spa.

**The best AI receptionist for a med spa books consultations into your booking system during the call, answers treatment and pricing questions from your own menu, signs a BAA, and covers the hours you actually miss calls. Many tools on med spa lists only capture a request for your team to book later, only work inside one platform, or say on their own sites that they are not HIPAA-compliant.**

*All vendor details below come from each company’s own website as of October 2026. Features and prices change, so confirm them with each vendor before you decide.*

## Quick picks

- **Keep your booking system and front desk, and book consultations from missed calls:** Callura. It answers treatment and pricing questions from your menu and books during the call in Zenoti, Vagaro, Mindbody, ModMed, and WellnessLiving.
- **All-in on Zenoti or PatientNow:** their built-in receptionists.
- **Want published pricing and self-serve setup:** Clara AI (booking starts on its Growth plan).
- **Want a person on every call:** Ruby.
- **Avoid for client calls:** any tool that won’t sign a BAA.

## What to compare

- **Books during the call, or captures a request.** Some tools put the consultation on your calendar while the caller is on the phone. Others take the caller’s details and hand them to your team, which means a callback, often the next day.
- **Which booking system it works with.** Receptionists built into Zenoti, Boulevard, or PatientNow only work inside that platform. Independent tools connect to several systems.
- **HIPAA and a BAA.** Med spa callers share health details. Look for a vendor that signs a Business Associate Agreement, not just a badge. See [which AI receptionists sign a BAA](https://www.blog.callura.io/callura-blog/are-ai-receptionists-hipaa-compliant).
- **Treatment and pricing questions.** Callers ask what a treatment costs and whether it is right for them. The AI should answer from your approved menu and leave suitability to your provider.
- **Coverage options.** All calls, overflow only, or after hours only.

## Comparison at a glance

| Tool | Works with | Books during the call | HIPAA / BAA (vendor’s statement) | Published pricing |
| --- | --- | --- | --- | --- |
| **Callura** | Zenoti, Vagaro, Mindbody, ModMed, WellnessLiving | Yes | Signs BAAs | Quoted per practice |
| **Zenoti AI Receptionist** | Zenoti only | Yes | Zenoti signs a BAA for med spa clients | Not published |
| **PatientNow Recura** | PatientNow only | Yes | States it is HIPAA-compliant | Custom |
| **Boulevard Beau** | Boulevard only | No for med spas: takes the lead for staff or sends a booking link | HIPAA badge; BAAs mentioned for the platform | $125/mo per location for 200 minutes |
| **Podium (Avery)** | Podium, including its own EMR | Books by message; voice listed as “coming soon” on its aesthetics page | BAA included in its terms | Custom |
| **Clara AI** | Boulevard, Vagaro, Mindbody, Zenoti, and others | On the $500 Growth plan; the $299 plan captures requests | BAA available for eligible med spas | $99 to $749+/mo |
| **MedspAI** | Many med spa EMRs | No: your team books in the EMR | Not stated | Not published |
| **Smith.ai** | Mindbody, Vagaro, Boulevard (spa page) | Yes | States it is not HIPAA-compliant | AI plans from $0 (25 calls) to $500+/mo |
| **Ruby** | HIPAA-compliant schedulers it can access | Human receptionists book if they have access | Provides a BAA at no extra cost | From $250/mo for 50 minutes |
| **My AI Front Desk** | Google Calendar, Outlook | Books into your calendar | States it does not sign BAAs | Not published on its med spa page |

## Independent AI receptionists

### Callura

Callura is an AI virtual assistant for med spas and dental practices, built on each practice’s own services, pricing, policies, and FAQs. It answers treatment and pricing questions from your approved menu, books, reschedules, and cancels consultations and treatments during the call in systems such as Zenoti, Vagaro, Mindbody, ModMed, and WellnessLiving, and sends SMS confirmations. You choose whether it answers every call, overflow only, or after hours, and it transfers callers to your team based on rules you set. Callura goes live in under one week with less than two hours of your team’s time, signs BAAs, and works with more than 50 clinics.

At Xanadu Med Spa in Fort Collins, Colorado, Callura answers calls after the front desk closes. Owner Mark Koepsell credits it with $250K+ in new-client revenue in 3 months. “In short, it is like having front desk support 24 hours a day,” he said. [Read the Xanadu Med Spa story](https://www.blog.callura.io/en/xanadu-med-spa-after-hours-calls-callura).

**Best for:** med spas and multi-location groups that want to keep their booking system and front desk and turn missed calls into booked consultations. **Worth knowing:** pricing is quoted per practice after a short call, and we build a free demo on your menu so you can hear it before you commit.

### Clara AI

Clara is built only for med spas and lists integrations with Boulevard, Vagaro, Mindbody, Jane, Mangomint, and Zenoti. Its plans run from $99 to $749+ a month, and direct booking starts on the $500 Growth plan; the $299 plan captures appointment and consultation requests. It says a BAA is available for eligible med spa deployments and setup takes 24 to 48 hours.

**Best for:** med spas that want published pricing. **Worth knowing:** check which plan you need for booking during the call.

### MedspAI

MedspAI lists one of the longest lists of med spa EMR integrations, including Aesthetic Record, Boulevard, Mangomint, PatientNow, Vagaro, and Zenoti. It qualifies callers and gets them ready to book, and your team then puts them on the schedule in the EMR. Pricing isn’t published.

## Receptionists built into a booking platform

If you already run on Zenoti, PatientNow, or Boulevard, their built-in receptionists are worth a look. The tradeoff is that each one only works inside its own platform.

### Zenoti AI Receptionist

Zenoti’s AI Receptionist books, reschedules, and cancels appointments in Zenoti, enforces add-ons, prerequisites, and cancellation fees, works 24/7, and hands off to a person when needed. Zenoti says it provides a signed BAA for med spa clients. Pricing isn’t published.

### PatientNow Recura

Recura books, reschedules, and cancels in the PatientNow calendar, answers 24/7 or only when nobody picks up, and handles calls and texts in several languages. PatientNow states it is fully HIPAA-compliant. Pricing is custom.

### Boulevard Beau

Beau is built into Boulevard and costs $125 a month per location for 200 minutes. For med spas, Boulevard’s own page says Beau takes the caller’s details and interests and hands them to your staff, because most med spa clients aren’t ready to self-book on a first call. If you want consultations booked during the call, check this before you decide.

### Podium

Podium’s AI Employee books appointments by message, and Podium also sells its own EMR for aesthetic practices. On Podium’s aesthetics page, Voice AI that answers phone calls is listed as coming soon, so confirm phone answering is live for your account. Pricing is custom.

## General answering services

### Smith.ai

Smith.ai appears on most med spa lists and offers AI and human answering with published pricing. Its own medical page states that it is not HIPAA-compliant and cannot handle protected health information, and it doesn’t have a med spa page.

### Ruby

Ruby is a human receptionist service that provides a BAA at no extra cost and can book if it has access to a HIPAA-compliant scheduler. It is priced by the minute and doesn’t have a med spa page.

### My AI Front Desk

My AI Front Desk has a med spa page and books into Google Calendar or Outlook. It states that it does not sign BAAs and asks customers not to collect protected health information.

## Questions to ask on every demo

1. When a new client calls about Botox at 8 PM, does the consultation land on our calendar during the call, or does our team get a request in the morning?
2. How does it answer “how much does it cost?” using our menu, and what does it say when a provider needs to decide?
3. Can it handle our deposits, memberships, and cancellation policy?
4. Will you sign a BAA?
5. Can we use it after hours only, for overflow, or for every call?

For a full evaluation, use our [demo checklist](https://www.blog.callura.io/callura-blog/how-to-choose-ai-voice-agents-for-your-practice), and see how to [turn after-hours med spa calls into consultations](https://www.blog.callura.io/callura-blog/after-hours-med-spa-calls). If you are still deciding between AI and a human service, start with [AI receptionists vs. answering services](https://www.blog.callura.io/callura-blog/ai-receptionist-vs-answering-service). Running a dental practice as well? See our [comparison of AI receptionist tools for dental practices](https://www.blog.callura.io/callura-blog/best-ai-receptionist-tools-for-dental-practices-2026-comparison).

## Frequently asked questions

### Which AI receptionists book med spa consultations during the call?

Of the tools compared here, Callura, Zenoti’s AI Receptionist, PatientNow Recura, Clara AI on its Growth plan, and Smith.ai say they book during the call. Boulevard’s Beau and MedspAI hand the lead to your team to book.

### Is Smith.ai HIPAA-compliant for med spas?

No. Smith.ai’s own website states that it is not HIPAA-compliant and cannot handle protected health information.

### Can an AI receptionist answer treatment and pricing questions?

Yes, if it is trained on your approved menu and pricing. It should explain the next step, such as a consultation, and leave treatment suitability to your provider.

### Do I need to switch booking systems to use an AI receptionist?

Not with an independent tool. Receptionists built into Zenoti, Boulevard, or PatientNow only work on that platform, while tools such as Callura connect to the system you already use.

## Hear it with your own menu

Bring a typical pricing question and a consultation booking. We will build a demo on your services and show you the consultation land in your booking system.

[**Talk to a Founder**](https://cal.com/callura/15minutes?utm_source=callura_blog&utm_medium=referral&utm_campaign=med_spa_comparison)

## About Callura

Callura builds AI virtual assistants for med spas, dental practices, and other healthcare practices, trained on each practice’s workflows, services, and FAQs. They answer calls 24/7, book appointments in your booking system, and send SMS confirmations. [Follow Callura on LinkedIn](https://www.linkedin.com/company/110243957/).

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## Keep reading

### [![Is your AI receptionist HIPAA compliant? What a BAA covers, who signs one, and what happens to call recordings](https://www.blog.callura.io/hs-fs/hubfs/hipaa-baa-featured.png?width=1200&height=628&name=hipaa-baa-featured.png) AI Voice Agents Are AI Receptionists HIPAA Compliant? Which Sign a BAA (2026)](https://www.blog.callura.io/callura-blog/are-ai-receptionists-hipaa-compliant)

### [![What an AI receptionist really costs: a 2026 pricing guide](https://www.blog.callura.io/hs-fs/hubfs/ai-receptionist-cost-featured.png?width=1200&height=628&name=ai-receptionist-cost-featured.png) AI Voice Agents How Much Does an AI Receptionist Cost? (2026 Pricing Guide)](https://www.blog.callura.io/callura-blog/ai-receptionist-cost)

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